Naming Right(s)
What you call yourself and your business needs to resonate internally and call out to the right folks.
The Duck and the Iceberg
The Duck and the Iceberg sounds like a parable, and I really wish I had a nice parable for you, but already today I've taken a shower, restarted my computer which keeps shutting itself down, researched what to do when your computer keeps shutting itself down, replied...
Follow ALL the Rules
You have to be consistent. You have to set goals. You have to get organized. You need to create packages. You need to charge what you're worth. You have to communicate on a regular basis. You need to make 7 touches to make a sale. You have to make a sale. You have to...
The Gifts of Asking
Five years ago I was rear-ended on the way to meet the school bus to pick up my two kids and my sister’s son. I was dressed to the nines for an awards event, and I’d left my fancy purse with my phone in it at home, where I had a little bit more primping to do. Though...
Coming Out of Hiding
By Reinhard Kraasch - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=5803799 If Punxatawney Phil popped his head up in Seattle today, his shadow would be clear on the ground. Despite the well-earned reputation for rainy...
The Unseen Angels of My Body
Sometimes I see a photograph of myself and I'm surprised at how I look. "I didn't know that about myself," I say. Quietly. Sadly. Sometimes angrily. Once I saw a photo taken from behind in which I had an almost square back and upper arms like bratwursts. I thought it...
Seattle, How Have You Put Up With Me So Long?
At what point does your new home become your real home?
Why I Write WITH Instead of FOR
Words go with each other or they don’t. Sit with me a while and we’ll find the ones for you.
Getting Naked: 13 Things You Need to Know Before Hiring Me
My whole business model is based on two things: I write WITH, not FOR, my clients, and the reason that works is because there are so many people out there who won't write unless someone else is watching. I always want to be that someone else. Watching other people...
The Pernicious Influence of the Sixties
Sometimes I say some really stupid shit. In the vein of "you always hurt the one you love," the closer the person I'm talking about or to is to me, the stupider the shit. Recently, I was reminded of a really stupid thing I'd said about my husband Steve, and I relayed...
I say what’s on my warped and unvarnished mind. I invite all readers to do the same.